Website Messaging That Makes Your Value Clear
Visitors move fast. Within a fistful of seconds, they need to understand what you do, who you serve, and why it matters to them. Strong website messaging turns your expertise into clarity, guides people through your content, and helps more of them take the next step.
Here, you’ll find examples of websites with conversion-focused messaging created for healthcare and health-tech brands.
Conversion Writing for Websites
Most healthcare conversion writing needs to land sensitively, not punch the reader in the nose. In over 20 years of writing conversion copy under the content umbrella, I have learned the art of soft copywriting for healthcare brands—the kind of writing that builds instant rapport with your visitors and guides them to take the next action: book a call, download the white paper, schedule an appointment.
For B2C brands, I bring an insider's knowledge of patient concerns that other writers simply do not have because, unlike me, they've never sat in an exam room with a person who based a health decision on the answer to the question, "But is it easy to park at that clinic?"Â
For B2B brands, I bring an insider's knowledge of how healthcare works—the real skinny on how decisions get made and who's involved.Â
By the way, I'm well-schooled in legal and compliance issues, too, so your brand can confidently promote its services without running afoul of regulations.
I am highlighting here a couple of service line websites I wrote, but my conversion writing experience extends to entire websites, newsletters, and other types of healthcare copy.
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Breast Cancer & Health Services - including all sub-pages - for University Health San Antonio
Neonatal Intensive Care Unit - including all sub-pages - for University Health San Antonio
Bariatric Surgery & Medical Weight Loss - including all sub-pages - for Stanford HealthÂ
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