Clear, Credible Health Content Starts with
the Right Expertise

You want content that communicates clearly, reflects your brand accurately, and supports your business goals. That requires a writer who understands healthcare—and knows how to translate it for real people in real settings.

That’s where my work begins.

Hi, I'm Beth, and I specialize in writing that’s accurate, engaging, and built to perform

If you're like most people looking for a writer, you want:

• Content that earns trust fast
• Messages that don't get misinterpreted by consumers, clinicians or stakeholders
• A writer who won't produce liability problems or factual errors
• Content with real business impact: stronger conversions, better engagement, clearer positioning
• A calm, accurate voice in a field full of hype, noise and jargon
• A low-maintenance partner who turns loose threads into finished, publishable work

What you want is a UNICORN: the elusive freelancer who has real-world healthcare experience and is dependable, drama-free, and collaborative. I pride myself on being that person for you.

All of that doesn't tell you a thing about me, as a person, though. And when choosing a writer you need to know if they fit. So allow me to tell you...

A little about me

I'm a Registered Nurse with a Bachelor of Science in Nursing.

I also hold a creative writing degree. Yep, not just an "English" degree, but a bona fide BA in Creative Writing. 

I put that writing degree to sad use, authoring a 36-week chronicle ("Dad Has Dementia") about caring for my dad as he declined and died in 2009-10. That series—written under the pseudonym Elizabeth Shean—won the 2010 Online News Association award for "best online commentary, small site" for Caring.com. 

I took care of both my parents in older age, as a matter of fact, and consider it the noblest thing I've ever done. Certainly the twice weekly martinis don't fit that category. 

I am a devotee of the Oxford comma, although I write mainly to Associated Press style (because that's what clients want). If you notice the stray squiggle on this site, you'll have to forgive me.

I'm a keen professional sports fan and follow all the Minnesota teams: Vikings, Wild, Frost, Timberwolves, Lynx. And usually swear a lot while watching the games. If you're F-bomb averse, I'm not the writer for you.

As a nurse, my clinical specialty was "perioperative," which is a fancy word for "everything surgery-related." I have prepared patients for surgery, circulated inside the operating room, and woken people up from anesthesia in the Post-Anesthesia Care Unit (aka: "recovery room"). I also worked as the clinic nurse for a plastic and reconstructive surgeon, where I became a certified nurse injector of BOTOX(r) and dermal fillers. Interesting stuff.

My awkward trait is over-sharing hilarious behind-the-scenes OR stories. Again, you'll have to forgive me, but that time the resident threw those surgical shears across the operating room was pretty outrageous and funny.

I live in Minnesota and serve clients everywhere. Ya, you betcha. I cook lutefisk. Which may be why I drink.

How long have you been doing this, again?

When I say I'm a veteran writer, I really mean it. If you're the type who likes receipts, I’ve kept a list of (almost) every client I’ve ever worked with over the past cough:cough years. It’s long, slightly eccentric, and proof that I’ve been doing this for a while. Enjoy!

2U
Abbott Nutrition Health Institute
Adventist Health
Aetna
Anthem
Antique Trader newspaper
AntiqueWeek newspaper
Art+Antiques
Ashworth Madison
Authors Venue
Barnes-Jewish West County Hospital
Bay Area News Group
Berxi
Blue Cross Blue Shield
CareCredit
Caring.com (under the pseudonym Elizabeth Shean – where I won the journalism award)
Cardinal Health
Collectors News magazine
Communication Lab
Diabetes Monitor
Dignity Health
EverydayHealth
GE Health Care
HealthDay
Healthgrades
HealthOnline Daily
Heritage Magazine for the Intelligent Collector
HI Innovation
History.com
Industry Dive
MedStar
MedTouch
Military Officer magazine
Mirage magazine (University of New Mexico alumni publication)
Modern Healthcare Custom Media
Modern Healthcare magazine
New Hanover Regional Medical Center
Next Avenue
Nursing 2013 magazine
ONE Medical Group
Pivot Communications
Prolucent
SearchworkxX/BREMAC
Shift Wizard
SpineUniverse
St. Louis Children’s
Stanford University Health
StudioID
TapGenes
Temple University Health System
Travel Nurse Across America
UC Irvine
University of San Antonio Health System
Vaddio
Verywell Health
WebMD
Western Governors University (WGU)
YMCA/USO of the Pikes Peak Region
Zenbox