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Content Marketing that Builds Trust and Clarity

Your audience wants clear, credible health information they can act on.

Your brand needs content that attracts readers, supports search visibility, and communicates expertise without oversimplifying.

This is where strong health content performs: it educates, builds confidence, and moves people toward the next step.

Below, you’ll find examples of content that delivers exactly that—articles, blog posts, newsletters, and patient-facing pieces created for healthcare and wellness brands.

Content Marketing Writing Clips

With more than 20 years of professional writing experience, I bring a journalist’s clarity and a marketer’s strategic eye to every piece of content. After years in health reporting, I now apply those skills to create accurate, engaging, search-friendly content for healthcare brands. I’ve produced consumer health articles, newsletters, and patient-facing blog posts (bylined and ghostwritten) for organizations such as WebMD, Dignity Health, Anthem, Aetna, and PBS NextAvenue, helping them educate audiences, strengthen trust, and drive consistent engagement.

For years, I served as the "brand voice" for North America's largest provider of non-medical in-home senior care, producing their B2C and B2B newsletters and content for several social media sites. I am not naming them because I'm a stickler for adhering to NDAs.

In 2020, as the pandemic unfolded, WebMD appointed me to serve as their public health blogger, providing clear, evidence-based updates for a broad consumer audience during a rapidly changing time.

These clips highlight selected examples of my work, though not the full breadth of projects I support.

I like to say I was writing content before we called it 'content.' Whatever you need, chances are I've written it. 

Note: Some links below open PDF files—because unlike URLs that move out at midnight and stiff the landlord, PDFs tend to stick around and pay the mortgage.

 

SEO-optimized Health Articles and Blog Posts

Can You Treat Viruses with Antibiotics? - WebMD

Health Concerns That Can Be Treated In a Telehealth Visit - Healthgrades

How 3D Printed Knee Replacements Work - Healthgrades

How to Use Telehealth Services During the COVID-19 Outbreak and Beyond - VerywellHealth

Is High Cholesterol in Your DNA? - DignityHealth (here is a cleaner version in situ, with my byline removed)

What is Enanthem? - WebMD

Yes, You Need a Colonoscopy - NextAvenue

 

Unbylined and Ghostwritten Content

Top 5 Things People with Advanced Lung Disease should Know About COVID-19 - ghostwritten blog post for a Nurse Practitioner at a major university lung center

Stepping Up to Help the Healthcare Workers on the Frontlines of the COVID-19 Pandemic - ghostwritten blog post and collateral items for a corporate VP at a major healthcare SaaS provider

 

No Longer Available Online

In 2019, Anthem asked me to script three B2C videos for their Benefits Guide to help employees in small group plans easily understand and make better use of their health benefits.

Controlling Costs Part 1: Understanding America's Healthcare Costs
Controlling Costs Part 2: Being an Informed Consumer
Controlling Costs Part 3: Talking to Your Doctor About Health Care Costs